Writers’ Centre Norwich ‘Summer Reads’ campaign hits Waterstone’s.
June 15th, 2010
Summer Reads is the latest campaign from Writers’ Centre Norwich aimed at encouraging people to get involved in reading books and interacting with others as part of the process. The initiative includes book clubs, presentations from authors, online conversation and a host of other events and competitions. The campaign is featured in book stores and libraries across the region.
When reading a good book, everybody has their favourite chair, and so our response to the brief was to use a variety of empty chairs to represent the cross section of individuals participating in the initiative. With it being Summer, we chose a selection of inviting chairs in relaxing environments to lure people in to the idea of Summer Reads.