The University of East Anglia reviews communications for 2012.
March 22nd, 2012
The Click has been commissioned to consolidate communications for the University of East Anglia following a competitive pitch.
UEA consists of numerous schools and departments, each producing their own printed literature. After an extensive internal review, the University approached us to unify campus communications. To do this, we created a new set of brand guidelines and accompanying templates, establishing a layout, grid and hierarchy. By following these rules, UEA will be able to produce many items in-house. Though larger strategic projects will continue to be treated separately, our guidelines will ensure communications remain visually cohesive.
For the 2013 Undergraduate Prospectus, we commissioned new photography to create a more aspirational aesthetic, while remaining sensitive to the University’s impressive academic heritage.