National Trust – Nature’s Playground

The campaign, titled ‘Nature’s Playground’, is designed to entice visitors to explore, enjoy, savour and touch. A series of nine signs were created which, at first glance, look like warnings or instructions not to do something, whereas actually they encourage the opposite.

The physical signs were packaged up and sent out to National Trust properties across the east of England. The properties were then briefed to install the signs in appropriate locations within their grounds and / or estate.

The inclusion of a hashtag (#NaturesPlayground), encourages visitors to share their experiences and post pictures of their visit on social media sites.

The signs were also photographed in situ. This imagery then becomes the external focus of the campaign (i.e. posters, literature and ads) – targeting new visitors as well as encouraging existing visitors to enjoy the properties differently.

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All projects

HarperWells Wine Merchants

  • Branding
  • Advertising
  • Print

Norwich Cathedral

  • Branding
  • Advertising
  • Print

National Centre for Writing

  • Branding
  • Print

Larking Gowen

  • Branding
  • Print
  • Advertising

Norwich University of the Arts – N170 Campaign

  • Advertising
  • Print

Sportspark

  • Branding
  • Advertising
  • Print
  • Digital

University of East Anglia – Live Learn

  • Branding
  • Advertising
  • Print
  • Digital

Burlingham Woodland Walks

  • Branding
  • Print

Rossi Long Consulting

  • Branding
  • Print
  • Digital

Norwich Cathedral – brand guidelines

  • Branding
  • Digital

Norwich – UNESCO City of Literature

  • Branding
  • Print

Computer Service Centre

  • Branding
  • Advertising
  • Print

Dozen Artisan Bakery

  • Branding
  • Print
  • Digital

Mike Nott Antiques

  • Branding
  • Print
  • Digital

Landscape Group

  • Branding
  • Print
  • Digital

Data Partnerships

  • Branding
  • Digital
  • Print

Asperger East Anglia

  • Branding
  • Advertising
  • Print

CANSO Yearbook

  • Print

Adapt Low Carbon Group

  • Branding
  • Print
  • Digital

Mint Shareholders’ Club

  • Branding
  • Print

The English-Speaking Union

  • Branding
  • Print
  • Digital

An A to Z of St George’s

  • Print

Union Yard

  • Branding
  • Print

Ricky-Joe

  • Branding
  • Print
  • Digital

Selected logos