Institute of Psychoanalysis

Established in 1924, the Institute of Psychoanalysis is the home of the British Psychoanalytical Society.

We were appointed to create a new brand identity and communications, including a website.

As a result of our research in to the subject matter, we developed a concept that pays reference to Sigmund Freud’s Oedipus Complex. Arguably the most significant theory in the field of psychoanalysis, the Oedipus Complex and, more specifically, the Oedipal Triangle offered us a visual reference to leverage.

The result was that we seamlessly integrated the iconic triangle within the name of the organisation by using a distinctive typeface. The theme of the triangle influenced other parts of the identity scheme – including grids, illustration and graphics.

Institute of Psychoanalysis logoSigmund FreudInstitute of Psychoanalysis conceptInstitute of Psychoanalysis imageryInstitute of Psychoanalysis literatureInstitute of Psychoanalysis clip boardInstitute of Psychoanalysis foldersInstitute of Psychoanalysis websiteInstitute of Psychoanalysis website


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