Larking Gowen is one of the UK’s top 50 chartered accountancy firms – employing over 300 people across a dozen offices. Having recently celebrated their 125 year anniversary, Larking Gowen decided it was time for a visual refresh.
We created a typographic brand identity system including a unique grid structure – creating the ‘Larking Gowen L’. We encouraged Larking Gowen to use plain-speaking jargon-free language to appeal to their diverse client-base (in size and sector).
In order for Larking Gowen to be self-sufficient, we created a brand guidelines document which includes advice on typeface, colour, grid structure, tone of voice, photography, advert templates and copywriting.
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