Design Week Voxpop: name your favourite brand character and explain why.

August 29th, 2014

oxo-family

Design Week invited our creative director, Bobby Burrage, to share his favourite ‘brand character’ and explain why.

Bobby chose the Oxo Family, explaining:

“Over the years, each of the characters developed wonderfully. It was more than a series of commercials – it was a soap opera, a drama, a British institution.

“I think it’s fair to say the Oxo family characters brought a lot more to the table than gravy granules.”

You can read the full piece and contributions from others on Design Week’s website.

Image: The Oxo Family. © JWT London

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